I have worked with Wonderful Life Clothing for almost a year now helping them out with online promotions and technology. This latest redesign as shown how much we have both grown in that year.

When I first designed the website Matt Gondek, owner of WL clothing, and I didn’t really know what [...]]]>

I have worked with Wonderful Life Clothing for almost a year now helping them out with online promotions and technology. This latest redesign as shown how much we have both grown in that year.

Then…

When I first designed the website Matt Gondek, owner of WL clothing, and I didn’t really know what we wanted to do. Since the brand was so new we didn’t really have a direction we wanted to go for the design of the site.

When I created version 1.0 of the site I just took the colors and design elements from the shirts themselves. Doing this, I created a bright neon website that at the time fit the brand.

At that time we also didn’t know what features we would need one the site so we kind just though things together as we needed them. I usually don’t like to do that, but sometimes you just have to get the website up before you can see what you need.

Building the site on WordPress made it so we could add features, as we needed them. Also since all the content for the site was going to be in a database, a future redesign would not be a big deal.

Now…

Now a year later, Matt, Mick Neal (marketing guru for WL Clothing), and I have a better idea of what we needed.

The redesign took a day of brainstorming (talking over a few beers and bar napkins) and about two days to get it executed. The reason for the quick turn around time was after a year we know what worked and what didn’t on the site. We also knew what customers expected and what the brand needed to be.

WordPress made is possible to launch a website quickly, allow it to evolve, and then morph in to a beautiful butterfly. That’s the great thing about the Internet, you can always change with the times.

Wonderful Life Clothing (WL) is a brand co-founded by a long time friend of mine, Matt Gondek. He is known for creating some of the coolest band shirts. If you in to new hardcore music, chances are you own or have seen a shirt design by him. So when he asked me [...]]]>

Wonderful Life Clothing (WL) is a brand co-founded by a long time friend of mine, Matt Gondek. He is known for creating some of the coolest band shirts. If you in to new hardcore music, chances are you own or have seen a shirt design by him. So when he asked me to design his new clothing brands website I gladly took the job.

It was a chance for me to take my design skills and style in a new direction. Since this was a hip clothing brand I would have to use colors and design elements that fit in with the artist featured on the site. I had to step out of my comfort zone for this one.

I usually design very clean and simple websites that use safe colors. The reason I do this is I usually design blogs which want to reach a wide audience. This means you want to keep things simple, so you don’t scare anyone off with hot pink text on a black background.

With the help of Matt and Brain (the other 1/2 of the brand) I felt that I really created something they and their customers can enjoy visiting. Since WL has a younger audience I was able to get away with using bright vivid colors in the layout. This allowed me to have a lot of fun with my treatment of page titles and the navigation on the site.

I really enjoyed working with these guys, and I plan to continue to improve their site as their needs for the website evolve. Things I could see adding in the future are ecommerce tools so they can sell shirts from the site directly, maybe a better way to organize the band/artist interviews once they get a few more under their belt, and eventually add some dynamic content on the sidebar.

Check out there new site and let me know what you think about it (design wise). Also be sure to check out their store and buy a few shirts. I really enjoy the different styles of each artist they used.

After getting [...]]]> Over the past few years “Pagewaiter” has transformed many times. It started out as the name of my web hosting and design business. Then after the web hosting market got to competitive it trued in to a rarely updated portfolio site. It remained that way with versus designs for most of its life.

After getting a few speaking gigs to talk about blogging, and a few more design jobs. I decided to dust off my old Pagewaiter domain. I needed a place to share my ideas and show off my work. That way when I am talking to a class or a client I have something to refer them too. I used to just give people a list of websites I have done, but that seemed old fashion and out of touch.

Pagewaiter will be the online hub for all things Jason Mosley on the internet. My creations, designs, and services will be housed here. Will this be the final evolution for Pagewaiter? Probably not but we will just have to wait and see.